Emojis used to develop a modern face scale for product testing

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Emojis used to develop a modern face scale for product testing
Source: Science Daily
A new study finds that emojis are a viable alternative to words when it comes to accurately measuring how kids feel about food, products and other experiences. With that discovery, researchers developed an emoji scale that may help companies better test products in non-Western cultures.
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May 8th, 2018 by