'Top-ranked' reviewers aren't the top influencers when it comes to online sales

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‘Top-ranked’ reviewers aren’t the top influencers when it comes to online sales
Source: Science Daily
Top-ranked reviewers on online retail sites such as Amazon.com may influence purchases, but a new study finds that those who post reviews less often and more informally can be seen as more trustworthy and have more of an impact on sales.
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May 9th, 2018 by